FABFITFUN is a U.S.-based lifestyle membership and subscription box company founded in 2010. It delivers curated seasonal boxes of full-size products across beauty, fashion, wellness, fitness, home, and tech categories, often personalized to member preferences. The brand focuses on creating a delightful discovery experience while offering year-round perks like exclusive member content and shopping access. Headquartered in Los Angeles, FabFitFun has grown into a leading player in the subscription box market with a large and engaged membership base.
With the goal of attracting new audiences under 40, we partnered with FFF to shape the strategy and create the new Beauty Box — a monthly subscription featuring a curated selection of beauty products.
Our branding proposals embrace a youthful, feminine, and visually engaging style, clearly communicating the core benefits of the subscription while creating an emotional connection with a new generation of consumers.
