FABFITFUN is a U.S.-based lifestyle membership and subscription box company founded in 2010. It delivers curated seasonal boxes of full-size products across beauty, fashion, wellness, fitness, home, and tech categories, often personalized to member preferences. The brand focuses on creating a delightful discovery experience while offering year-round perks like exclusive member content and shopping access. Headquartered in Los Angeles, FabFitFun has grown into a leading player in the subscription box market with a large and engaged membership base.
As part of the full redesign of the website and mobile app, the Product Design team set out to build a new Design System as the foundation for all interfaces in FFF’s 2.0 release. The goal was clear: create a system that is coherent, consistent, and scalable, easy to implement and maintain—while preserving the brand’s signature elegance, credibility, and visual identity.
LAND Consulting led the creation and evolution of this Design System, partnering closely with the product team from strategic definition through ongoing support, auditing, and continuous optimization. The result is a robust, living system currently in use, unifying styles and components into a single ecosystem designed to accelerate development, ensure quality, and elevate the user experience.
