SavingBucks is a digital platform designed to help users make smarter financial decisions by turning everyday spending into meaningful savings. Built around simplicity, transparency, and accessibility, the product aims to empower users to understand their finances better and maximize value without friction.
As the product evolved, SavingBucks faced the challenge of scaling its brand and digital experience across multiple touchpoints while maintaining clarity, consistency, and trust. The goal was to translate a complex financial proposition into a clear, approachable, and intuitive experience for a broad audience.
We partnered with the team to shape the brand holistically, working across visual identity, Design System, and digital product design. Our scope included branding, UX/UI for the mobile app and eCommerce experience, event assets, merchandising, and a scalable Design System that ensured consistency across all channels.
