FABFITFUNÂ is a U.S.-based lifestyle membership and subscription box company founded in 2010. It delivers curated seasonal boxes of full-size products across beauty, fashion, wellness, fitness, home, and tech categories, often personalized to member preferences. The brand focuses on creating a delightful discovery experience while offering year-round perks like exclusive member content and shopping access. Headquartered in Los Angeles, FabFitFun has grown into a leading player in the subscription box market with a large and engaged membership base.
To elevate the experience for FabFitFun 2.0, we led the complete redesign of the My Account section. Beyond aligning the interface with the new Design System, the focus was on improving usability through a refined navigation structure and a more accessible, readable, and inclusive experience.
The result is a streamlined and intuitive account area that enhances clarity, visual hierarchy, contrast, and accessibility—delivering a more consistent and user-centered experience across the platform.
