FABFITFUN is a U.S.-based lifestyle membership and subscription box company founded in 2010. It delivers curated seasonal boxes of full-size products across beauty, fashion, wellness, fitness, home, and tech categories, often personalized to member preferences. The brand focuses on creating a delightful discovery experience while offering year-round perks like exclusive member content and shopping access. Headquartered in Los Angeles, FabFitFun has grown into a leading player in the subscription box market with a large and engaged membership base.
Get the Box is one of FabFitFun’s most powerful customer acquisition channels and a core brand touchpoint. With the goal of strengthening its visual identity, refreshing key content, and maximizing performance, FabFitFun set out to redesign the experience.
