Thrive Causemetics is a purpose-driven beauty brand founded in 2015, focused on high-performance, vegan, and cruelty-free makeup and skincare. Built on the belief of “Beauty with a Purpose,” the company donates to nonprofit partners with every purchase, supporting causes such as cancer survivors, domestic abuse victims, veterans, and underserved communities.
To celebrate their CEO and Founder, Karissa, they were launching a new shade of their Shimmer Lip Topper: a vibrant pink inspired by Karissa’s signature lip look. This special release was designed to generate excitement among longtime fans and attract new customers to the brand.
As part of the campaign, they needed to develop a suite of digital assets to amplify the launch.
